H&M launched smart mirrors in its Soho NYC store in January 2023, offering personalized recommendations and size/color requests.
H&M fully launched smart mirrors in its Soho store in NYC in January 2023. The mirrors identify customers' items, offer product recommendations, and enable size or color requests from the fitting room. This follows testing at previous H&M pop-ups and aligns with broader efforts to implement tech-enabled in-store shopping solutions, including seamless payment methods and upgraded delivery/return options.
April 06, 2024
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