Tourism Western Australia renews five-year partnership with The Brand Agency for 'Walking On A Dream' brand.

Tourism Western Australia (Tourism WA) renewed its partnership with The Brand Agency, awarding a new five-year contract for creative services. The 'Walking On A Dream' destination brand saw a 36% increase in annual visitor spend in Western Australia since its launch in September 2022, rising from $12.27 billion to $17.7 billion (December 2023). The global rollout of the brand will continue for the next five years.