Carrefour and PepsiCo resolve three-month price dispute, emphasizing retailers' advertising business importance.
Carrefour and PepsiCo have resolved a three-month price dispute, highlighting the growing importance of retailers' advertising business. The ongoing disputes between retailers and consumer goods giants are changing the relationship between the two industries, as consumer goods firms become both clients and suppliers. Advertising budgets now hold greater importance in pricing negotiations for both sides.
April 04, 2024
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