70% of Brits prioritize pets over partners, with 36% considering their family incomplete without a pet, and 76% cancelling events due to pet illness.

70% of Brits prioritise their pets over their partners, new research reveals, with 36% saying their family is incomplete without a pet. Most 18-35 year-old pet owners love their pets as if they were their children, and 76% have even cancelled a holiday or special occasion due to their pet's illness. However, one in five do not insure their pets, with high cost and not feeling the need as common reasons.