Meta tests a bonus program for popular Threads creators, offering cash incentives for engaging content.

Meta is testing a bonus program for popular Threads creators, offering cash incentives for engaging content. The invite-only program pays users based on the performance of their posts and the number of posts they publish, with a minimum of 2,500 views required for eligibility. Instagram's Professional Dashboard will send invitations and notifications to selected creators for participation in the bonus program.

April 04, 2024
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