McDonald's Australia reintroduces the classic Big Mac chant in a new campaign, "The Original Mouthful," created by DDB Sydney.

McDonald's Australia reintroduces the classic Big Mac chant in a new campaign, "The Original Mouthful," developed by DDB Sydney. The nostalgic campaign pays homage to the beloved burger's 56-year legacy, bringing back the iconic chant from the '70s, '80s, and '90s: "Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun." The TV campaign and innovative out-of-home executions launched on June 3.

April 03, 2024
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