35 crore viewers tuned in for IPL 2024's first 10 matches, setting a new viewership record.

35 crore viewers tuned in for the live broadcast of the first 10 matches of IPL 2024, according to BARC data, marking a new record and exceeding any previous edition of the tournament. Disney Star, the official broadcaster, reported a 20% increase in overall watch-time for the tournament, reaching 8028 crore minutes. Match ratings for the 17th season of the event increased by 22% compared to the last edition.