Barbados Workers' Union Co-operative Credit Union Ltd rebrands as AffinityPlus Credit Union, targeting growth and younger demographics.
Barbados Workers' Union Co-operative Credit Union Ltd rebrands as AffinityPlus Credit Union, emphasizing service, empathy, responsiveness, and community. The new name aims to attract growth and younger demographics by expanding digital offerings, promoting financial literacy, and improving risk management. With over 31,500 members and $200M in assets, the credit union's rebranding brings a unique advantage to Barbados' credit union landscape.
April 04, 2024
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