Hilton Worldwide acquires majority stake in Sydell Group to expand NoMad Hotels brand globally.
Hilton Worldwide Holdings has acquired a majority stake in Sydell Group, the company behind the NoMad Hotels brand, to expand the luxury lifestyle hotel brand globally. NoMad Hotels, known for its flagship London location, will be integrated into Hilton's commercial platforms, including Hilton Honors. Sydell Group will maintain control of design, branding, and management of NoMad properties while Hilton leads all development efforts. Hilton projects up to 100 NoMad properties will be developed worldwide, with around 10 already in advanced stages of discussion with Sydell.
April 03, 2024
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