Chase Bank launches Chase Media Solutions, a targeted advertising platform using consumer spending data.
Chase Bank unveils Chase Media Solutions, enabling advertisers to target customers with personalized deals based on their spending history. This new unit connects 80 million U.S. consumers with brands, leveraging JPMorgan Chase's purchase behavior insights. The move follows the acquisition of Figg, a card-linked marketing platform, and aligns with Chase's vision to provide win-win value to businesses and banking customers.
April 03, 2024
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