White Claw RTD concept store opens in Auckland for a weekend, launching the brand in New Zealand.

White Claw, the world's biggest Ready-to-Drink (RTD) brand, arrives in New Zealand with its First Wave concept store, open for one weekend only ahead of the official launch. The store, located in Auckland's premium shopping district, Newmarket, will stock the first-ever shipment of White Claw RTDs on New Zealand's shores. To meet initial demand, DB Breweries has launched an advance product drop.

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