60% of overseas residents hold a positive view of Korea after experiencing 'Hallyu', according to a govt report.
60% of overseas residents hold a positive view of Korea after experiencing 'Hallyu', according to a govt report. The Ministry of Culture, Sports and Tourism's report, based on a survey of 25,000 people in 26 countries, revealed that 66.1% of those who engaged with Korean content, such as TV dramas and films, reported a favorable impact on their perception of Korea. This figure is up 5.8 percentage points from 2022.
April 02, 2024
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