Ethnic fashion brand Libas appoints Bollywood actress Kiara Advani as brand ambassador, targeting modern Indian women.

Ethnic fashion brand Libas appoints Bollywood actress Kiara Advani as its brand ambassador. The collaboration aims to redefine ethnic wear standards, targeting modern Indian women. Advani showcases Libas' Spring-Summer collection, featuring elegant silhouettes, traditional gota work, and delicate embellishments. The brand's revenues reached ₹500 crore in FY2024, with plans for 60-70% growth and offline store expansion.