2023 Ascott Star Rewards achieves record S$342m revenue growth, surpassing FY 2022 by 63%.
Ascott's global loyalty program, Ascott Star Rewards (ASR), achieved record member revenue growth in 2023, with over S$342 million in room revenue from ASR members, surpassing that of FY 2022 by 63%. The platform, which celebrated its 5th year, had 350 participating properties across 14 brands, with repeat stay revenue from ASR members constituting more than 60%. The program welcomed a record one million new members in FY 2023, and over 90% of Ascott's direct web and mobile app bookings were made by ASR members.
April 01, 2024
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