Zee Entertainment reduces TIC workforce in Bengaluru by 50% for cost-cutting and strategic restructuring.
Zee Entertainment has reduced its workforce at its Technology and Innovation Centre (TIC) in Bengaluru by 50%, as part of cost-cutting measures and strategic restructuring. The move is in line with the company's strategy to optimize resources and achieve a cost-effective structure to drive growth, as per the MD & CEO Punit Goenka's approach. The remaining TIC team will focus on enhancing the company's content development, distribution, and monetisation process using technology-led tools to gain insights into consumer preferences.
March 29, 2024
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