Instagram is developing a private Reels feed called "Blend" for users and chosen friends.

Instagram is reportedly developing a feature called "Blend" that creates a private Reels feed for users and their chosen friend, based on Reels they have shared and their general interests. The feature, similar to Spotify's "Blend" feature, aims to promote collaborative discovery of Reels and increase engagement on the platform. Instagram has not yet announced external testing or updates for Blend.