Universal Music Group and Spotify expand strategic relationship, providing UMG artists access to new promotional tools.
Universal Music Group and Spotify expand their strategic relationship, giving UMG artists access to new promotional and social tools. Artists will soon be able to share teasers of upcoming music on Spotify and offer a pre-save option for new releases, increasing fan engagement. The deal with Universal Music Publishing Group allows Spotify to distribute music videos, boosting social music experiences and enhancing artist-listener interactions.
March 28, 2024
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