Lamborghini reveals new logo, simplified bull and broader typeface, within "Direzione Cor Tauri" strategy emphasizing sustainability.

Lamborghini unveils new logo after 20 years, featuring a simplified, flattened bull and broader typeface. The redesigned logo is part of a broader transformation strategy called "Direzione Cor Tauri," focusing on sustainability and decarbonization. The new design aims to better reflect Lamborghini's values of boldness, innovation, and authenticity, and it represents a commitment to going beyond limits, standards, and conventions.