Lamborghini reveals new logo, simplified bull and broader typeface, within "Direzione Cor Tauri" strategy emphasizing sustainability.
Lamborghini unveils new logo after 20 years, featuring a simplified, flattened bull and broader typeface. The redesigned logo is part of a broader transformation strategy called "Direzione Cor Tauri," focusing on sustainability and decarbonization. The new design aims to better reflect Lamborghini's values of boldness, innovation, and authenticity, and it represents a commitment to going beyond limits, standards, and conventions.
March 28, 2024
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