Tesla plans to produce a $25,000 electric car using an "unboxed" assembly process to reduce costs and compete with Chinese EVs.

Tesla plans to compete with cheaper Chinese EVs with a $25,000 electric car by overhauling its century-old assembly line process. The company is shifting to an "unboxed" approach, similar to building Legos, where parts are assembled independently in dedicated areas before being combined at the end. This could reduce manufacturing footprints by 40% and the potential to cut production costs in half, necessary for producing affordable electric cars.

March 28, 2024
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