Magna raises 2024 US ad forecast to 9.2% growth due to economy and digital media momentum.
Magna raises 2024 US ad forecast to 9.2% growth due to improving economy and digital media momentum. The update follows an upgraded forecast from ad industry economist Brian Wieser earlier in the week. Magna's final 2023 numbers include 9.1% growth in Q4, the strongest quarterly growth in non-cyclical ad revenues from media companies in nearly two years, bringing full-year ad market growth to 5.7%.
March 28, 2024
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