2023: India's smart TV shipments dropped 16% YoY due to macroeconomic challenges, excess inventory, panel price increases, and decreased demand for smaller screen sizes, as reported by Counterpoint'
India's smart TV shipments fell 16% YoY in 2023 due to macroeconomic challenges, excess inventory, panel price increases, and decreased demand for smaller screen sizes, according to Counterpoint's IoT service. However, smart TV penetration reached its highest level of 93% of overall shipments. In 2023, consumers shifted towards premium devices and large-screen smart TVs, and QLED TV shipments more than doubled.
March 28, 2024
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