Bollywood stars Richa Chadha and Ali Fazal launch a homegrown fashion label to support and empower local artisans in Lucknow.

Bollywood stars Richa Chadha and Ali Fazal are launching a homegrown fashion label to support and empower local artisans. They plan to revitalize the community of local artisans from Lucknow, with a focus on preserving and popularizing traditional art forms. The couple, known for their passion for handmade clothes, aims to provide a platform for these artisans to showcase their craftsmanship and help them sustain their livelihoods in today's market dominated by technology and mass-produced items.

March 28, 2024
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