UK's Co-op extends "member" pricing to its website and app, offering online customers the same loyalty perks as in-store shoppers.

Co-op, UK's major retailer, has extended its "member" pricing to its website and app, offering online customers the same loyalty perks as in-store shoppers. Over 300 key lines of branded and own-brand items receive discounts under the membership fee of £1. Co-op aims to increase its online stores to 1,000 by 2024 and has experienced its highest growth in member-owners in eight years, targeting 8 million members by 2030.

March 27, 2024
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