Revolution Beauty raises earnings forecast to £12.5m EBITDA, citing new strategy and cost cuts.

Struggling makeup brand Revolution Beauty has improved its earnings forecast, expecting a £12.5m adjusted EBITDA in the year ended last month, up from the previous guidance of £11-£12m. The company credits its new strategy for turning the business around, with a focus on its "masterbrand", core categories, and select geographies. Revolution Beauty also plans to cut costs by £10m over the next three years.

March 27, 2024
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