Fast-Food Companies Seeing Low-Income Diners Pare Orders.

Fast-food companies such as McDonald's and Wendy's are concerned about losing low-income customers due to rising food prices. A survey by Revenue Management Solutions found that 25% of low-income consumers (those earning less than $50,000 annually) reported eating less fast food, and about half made fewer visits to fast-casual and full-service dining establishments. The rising cost of food, which increased by 20% from Jan 2021 to Jan 2024, is causing budget-conscious diners to cut back on their spending.

March 27, 2024
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