Nike reduces Air Force 1 and Pegasus sneaker production to prevent discounting and focus on premium pricing.
Nike aims to make Air Force 1 and Pegasus sneakers harder to find by reducing production, as the brand seeks to prevent discounting and focus on newer products. Nike sees itself as a premium brand and wants to protect its ability to sell products at higher prices and avoid heavy discounts. By cutting back supply, Nike hopes to boost demand and sell its classic sneakers at full price.
March 25, 2024
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