Merlin Entertainments, a major theme park operator, introduces dynamic pricing for Legoland.
Legoland owner Merlin Entertainments introduces dynamic pricing, charging higher rates during peak times and lower prices during quieter months, similar to airlines and hotels. Merlin Entertainments, one of the world's largest theme park operators, aims to enhance the guest experience and manage crowds with this new pricing model. The company has been implementing "dynamic" pricing since last year.
March 25, 2024
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