Major hotel chains, including Marriott and Hilton, plan to expand significantly in Africa, targeting 138 and 72 new properties respectively by 2024, driven by tourism growth.
Major hotel chains including Marriott International Inc. and Hilton Worldwide Holdings Inc. are set to significantly expand their presence in Africa, with Marriott planning to open 138 hotels and Hilton aiming for 72 properties. This growth is driven by a boom in tourism across the continent. By 2024, the total number of hotel rooms operated by major chains on the continent is expected to increase by 75% to 175,346, with over three-quarters of the properties being upscale or luxury locations.
March 26, 2024
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