63% of Indian executives expect generative AI to drive sustainability efforts, with 76% planning to increase investment.

63% of Indian executives surveyed believe generative AI will drive their sustainability efforts, with 76% planning to increase investment in generative AI for sustainability. The IBM Institute for Business Value study highlights the importance of embedding sustainability into business operations, revealing that organizations in India embedding sustainability are 41% more likely to attribute improvement in revenue from their sustainability efforts and 90% more likely to outperform peers on profitability.

March 26, 2024
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