BBC stops using AI for Doctor Who promotions due to viewer complaints.
BBC announced it will not use AI for Doctor Who promotions after receiving complaints from viewers. The network had used AI in crafting text for two promotional emails, sparking debates about the impact of AI tools on jobs and creativity in the entertainment sector. This move may deter other producers from using AI for marketing materials, emphasizing authenticity in promotional content for viewers.
March 25, 2024
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