Tough Mudder founder Will Dean attracts investors to his new venture, Immersive Gamebox, with a live demo and scoreboard.

Tough Mudder founder, Will Dean, initially self-financed his successful obstacle course business after investors doubted its appeal. However, after selling 5,000 tickets in three weeks, Dean received investment. Now, he has lured investors into his new immersive gaming venture, Immersive Gamebox, by presenting a live demo and scoreboard to create a 'fear of missing out.'

March 24, 2024
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