35% surge in UOB credit/debit card spending in Singapore during Taylor Swift's concert week, with $30m spent solely on tickets.
Taylor Swift's concert week in Singapore led to a 35% surge in UOB credit and debit card spending, with $30m spent on tickets alone. Spending in tourism categories, including travel, hotels, entertainment, and food, significantly increased. UOB reported a 4pp growth in credit card applications among 25-29 year olds and increased spending from Malaysian and Thai cardholders who bought tickets.
March 25, 2024
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