In 2024, NEC Corporation plans to launch the world's first Generative AI technology for marketing strategy planning, simulating customer needs and responses.

NEC Corporation has developed a marketing strategy planning and effectiveness simulation technology utilizing Generative AI to identify customer needs and generate optimal measures. This technology, expected to launch in 2024, is claimed to be the world's first to automatically visualize customer interests and preferences, generate measures, and predict customer responses. The technology is currently being used to develop new service ideas for ENEOS Corporation, Japan's largest oil and energy company.

March 25, 2024
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