If TikTok faces US ban, small businesses and solo entrepreneurs may struggle.
Big brands can pivot easily if TikTok goes away, while many small businesses may face more challenges. If TikTok's Chinese ownership leads to a US ban, companies could adapt, although smaller firms and solo entrepreneurs may feel more pain. The future of TikTok remains uncertain as the US Senate considers a potential ban, with some businesses potentially needing to find alternatives to reach younger audiences.
March 25, 2024
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