Creative agency Emotive launches $5M campaign for Deep Rising documentary featuring Jason Momoa, opposing deep-sea mining and urging industry support.
Emotive, a Coogee-based creative agency, has initiated a $5M media donation campaign for the Deep Rising documentary, featuring Jason Momoa, to raise awareness against deep-sea mining and its potential environmental risks. The campaign, led by Laura Clarke of Palau Pledge, aims to oppose the International Seabed Authority's (ISA) consideration of granting licenses for pro-mining nations and companies in the Pacific Ocean. The initiative emphasizes the deep seabed's importance as the largest living space and carbon sink on Earth, urging the marketing industry to support the cause.
March 24, 2024
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