Japanese carmakers face growing competition from China's EV companies, particularly BYD, prompting exploratory strategic partnerships between Nissan and Honda.
Japanese carmakers face growing competition from China's electric vehicle companies, particularly BYD, which plans to launch 100 dealerships in Japan. As governments push electric vehicles to reduce carbon emissions, Japanese brands are losing ground in some markets to Chinese products, leading Nissan and Honda to explore a strategic partnership in EV development. In response to Chinese competition, Toyota, Nissan, and Honda may need to collaborate, leveraging shared language and market knowledge.
March 24, 2024
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