Global Ecolab study finds Baby Boomers have the highest concern for clean water (82%) compared to Millennials (78%) and Gen Z (74%).

Global Ecolab study reveals a generational gap on clean water concerns, with Baby Boomers expressing the highest levels of concern (82%) compared to Millennials (78%) and Gen Z (74%). Older generations generally expressed greater urgency for addressing clean water issues. The study, conducted in partnership with Morning Consult, surveyed over 25,000 consumers across 15 countries.

March 22, 2024
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