Cadbury reduced Wispa chocolate bar size due to rising supply chain costs.

Cadbury has confirmed reducing the size of its Wispa chocolate bar as a "last resort" due to rising costs in its supply chain. The company, facing backlash from customers, explained that costs of core ingredients like cocoa and sugar have increased, along with expenses relating to energy, packaging, and transport. To keep products affordable, Cadbury reduced the weight of some items, including the Wispa bar.

March 23, 2024
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