9th Circuit Court upholds class action lawsuit against Meta Platforms for alleged inflated ad reach metrics.

The U.S. Court of Appeals for the Ninth Circuit ruled that Meta Platforms must face a class action lawsuit accusing the company of misrepresenting the size of its Facebook and Instagram ad audience. Advertisers argue that Meta inflated ad reach metrics, leading them to overpay for ads. The court upheld a previous ruling, allowing the class action to proceed. The case encompasses individuals and entities that purchased ads on Meta's platforms since August 2014.

March 21, 2024
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