Kantar and SBC research reveals NZ consumers perceive businesses as underperforming on environmental and social issues.
Kantar and SBC research finds NZ consumers believe businesses underperform on environmental & social issues, with action falling 28% and 20% short of perceived responsibility. Consumers express concerns about commercial motives & difficulty determining ethical or environmentally sound products/services. Businesses are urged to improve transparency and align with consumer values.
March 21, 2024
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