Beyoncé projected unauthorized promotions for her album "Cowboy Carter" on the Guggenheim Museum in NYC.

Beyoncé projected unauthorized promotions for her upcoming album, "Cowboy Carter," onto the Guggenheim Museum in NYC, alongside other local museums. The Guggenheim confirmed it did not authorize the ad, and later posted an Instagram image referencing the album. The museum has been used for activism and projection events before, sparking debate on whether it should be used for celebrity advertisements.

March 21, 2024
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