Volkswagen's Cupra brand plans to enter the US market by 2030 with two electric vehicles.

Volkswagen's Cupra brand, a performance sub-brand of Seat, plans to enter the US market by the end of the decade with two electric vehicles. The battery-electric Formentor and a larger electric SUV will be introduced in selected US states. Cupra CEO Wayne Griffiths announced the move, which involves producing these models in North American Volkswagen Group factories, including Mexico.

March 21, 2024
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