Nielsen and Lyft partner to measure ad performance on Lyft's mobile app.

Nielsen and Lyft have signed an agreement for Nielsen to measure ad performance on Lyft's mobile app. This partnership aims to help advertisers improve their marketing campaigns and quantify their impact. Lyft announced in August 2021 that it would display ads on its app to create a more stable revenue source. The company previously partnered with Warner Bros Discovery to promote the 'Wonka' movie using its in-app video.

March 21, 2024
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