80% of 2023 Mac switchers from PC/Chromebooks were existing iPhone/iPad users, says CIRP.

80% of Mac buyers who switched from PC or Chromebooks in 2023 were already iPhone or iPad users, according to Consumer Intelligence Research Partners (CIRP). The familiar iOS environment, including iMessage, FaceTime, and iCloud, helps make the transition to Macs feel seamless for former Windows and Chromebook users, suggesting that the iPhone and iPad serve as key entry points to Apple's ecosystem.