Lottery shops in China rebrand as hipster hangouts to attract young customers amid economic slowdown.

Lottery shops in China are rebranding themselves as hipster hangouts to attract young customers struggling with economic slowdown and high unemployment. State-approved lottery games saw record sales of 580 billion yuan ($80.6bn) last year, with more than four-fifths of customers aged 18-34. The trend reflects rising economic stress and job market competition among China's youth, leading the government to tolerate the lottery boom as a means of alleviating financial stress.

March 21, 2024
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