JioCinema secures 18 sponsors and 250+ advertisers for IPL 2024, expanding digital advertising.
JioCinema secures 18 sponsors and 250+ advertisers ahead of IPL 2024, marking a shift towards digital advertising. FMCG, automotive, and finance brands are increasing their digital expenditures, with JioCinema reportedly easing barriers to advertising and enhancing the presentation of the T20 league. The platform plans a 12-language presentation, including Haryanvi, to attract viewers across India.
March 21, 2024
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