Hermès faces a class-action lawsuit for allegedly restricting Birkin bag sales to "worthy" customers, violating antitrust law.

Hermès is facing a class-action lawsuit over claims it only sells Birkin bags to "worthy" customers, with two Californians accusing the luxury brand of violating antitrust law by requiring potential buyers to purchase other high-priced products before gaining access to the coveted leather handbags. The plaintiffs allege that Birkin bags are never publicly displayed for sale at Hermès retail stores and that sales staff only show them in private rooms to "chosen" shoppers who are considered worthy.