UK's Channel 4 launches Untapped initiative, investing millions in advertising for diverse business founders, offering media-for-equity model.
UK broadcaster Channel 4 launches Untapped initiative, investing millions in advertising for overlooked and underrepresented business founders. The media-for-equity model offers advertising space on Channel 4's TV and streaming platform in exchange for an equity stake. The initiative aims to promote diversity and inclusion in the business sector, with a range of investment proportions between 10-60%.
March 20, 2024
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