Advertising Standards Authority (ASA) rules Aldi's "Britain's cheapest Christmas dinner" claim misleading.
The Advertising Standards Authority (ASA) has ruled that Aldi's national press advertisement claiming to be "Britain's cheapest Christmas dinner" was misleading. The ASA stated that the comparison was based on research from November 6 to 27, which was likely to have changed by the time consumers would be purchasing fresh produce for their Christmas dinner. The ASA has instructed Aldi to ensure that future price comparisons with competitors are not misleading and that the basis of such comparisons is clear and adequately substantiated.
March 20, 2024
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