38.6% of New Zealanders support a new food labelling system to reduce food waste, according to HelloFresh and Kantar research.

38.6% of New Zealanders believe a new food labelling system is needed to minimize food waste, according to research by meal kit company HelloFresh in partnership with Kantar. Over 80% of those surveyed believe a combination of new policy, personal responsibility, and education are required to reduce food waste. HelloFresh is urging the government to introduce innovative solutions such as food labelling technology, like time-temperature indicator (TTI), to save edible food from being wasted.

March 19, 2024
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